ai is epic middleware for media creators
quicklink | replicate
probably a terrible term to use but that’s what it feels like to use some of these cloud services that allow you to play so easily with ai it’s stupid, they have taken out all of the hard work and hardware concerns out of the way.
and i’m so freaking thankful, they can spin up the latest and greatest models in a secure way fast and give me access (for a price) to their hardware investment behind the scenes, it’s a classic saas model these days.
what i love about it more thou is past just using it on the website, the fact that we can now use api’s, ai llms and mcps and all these building blocks to design alongside an ai all of our imagination and knowledge from physically being in the world with the existing platforms and tools and actually approach rebuilding those from a humans viewpoint.
lot of people are making a bunch of money from “wrappers” these days, just wrapping together similar resources and putting a frontend on it and offering a niche service more than likely powered by one of these platforms, it’s for the average person who is not into tech and just wants to get a result without the learning.
maybe i fall into that camp too in some way and i’m ok with that, i’ll never be interested in the raw deep level fundamentals of how some of this tech works, i’m just not that nerdy, i actually want my layer of technology to always be assistive and to the side, not the main character energy, just something to allow me to vibe my way through time.
my hope is that my “toolbelt” tooling for things i need will be similar to the way batmans utility belt worked, he had a tool for every situation, these days we have an llm or mcp or resource that can allow us to build the framework or web into time saving tools that assist us “while we are doing the thing”
take one of my roles in a previous life as a brand advocate on the ground at an event or conference - i saw the need (still do) for better tools on the ground (in transition) for power, connectivity, remote team integration to get the most out of time and events while at these things, every interaction a piece of potential content.
social media and ai are a perfect union for creators moving forward and you can see this from the way streamers have built communities around their “brand values” on the daily.
with these tools we will be able to in real time, remix, rehash, automatically suggest, even augment networking that everything we want to do in life is like having a thousand clones of us can now assist with the micro chores we would do for a clients end result.
One of the biggest frustrations of working with brands and agencies was the result of deliverables at the end of a project that it would hinder our ability to get involved in other ones – from a quote perspective, time planning, content ordering, etc.
to see it another way it’s a little bit like ui/ux but for the very human flows of what you do when you are doing a set of tasks in a role on a manual labour job, you need to do that thing before that and then once you have done them you can “tick” that off the list of deliverables in your day.
having a tooling chain of processes (scripts/apps/programs) that allow me to interact with things like replicate means that i always have a tool i can creatively vibe with to get the result in the moment i’m thinking, media constructs if you like, outcomes, all remix-able and adaptable at anytime.
and that’s different for everyone right, the needs you might have or the output you want might be super simple.
now if you have a vision for how content should be aggregated together you can build the most ultimate social media dashboard and start actually using ai to be the editorial driver, imagine having agents across the board.
with that in mind, what would you build for the industry you are in, that not only assists you to better perform in that role but could open up new opportunities for you with an assistive ai partner in your pocket?
me? Well, I’m going to build out a bunch of processes that I can integrate these APIs and build a collection of virtual content creator team members that can be utilized at a moment’s notice to deploy a media moment into a far bigger experience!
allowing me to not only enjoy the moment but be in the moment too!
