ugc creators need to evolve with the times
ugc creators that do not offer ai services moving forward will get left behind, not because their authentic services are not required it’s just that brands are going to change too.
they are going to need not just a ugc creator but ideally a one-stop shop that can also advise and bring their own style and creativity to the job at hand.
the playing field for creativity is limitless now, it’s how you deploy that’s going to be the difference between getting a repeat job or not.
currently i’m looking to use cloud services, replicate, fal, render for in the cloud processing of my ai creative ideas, a bunch will be failover or for platforms that managed to roll out new models faster than the others.
i’ve already built an rss aggregator and sharing to social tools que manager using vibe coding and i’m looking to improve on that and ultimately sell that as a standalone product.
i’m thinking both desktop/mobile in the build out for the needs of a ugc/brand advocate influencer that’s on the ground — to put tools into the hands on the ground and for the backroom team handling brand needs remotely for in time relatively live needs.
now that media is blending all together it makes sense that eventually your video editor, stream manager, media management will at least be done by a bunch of ai tools — how you utilize and deploy those things, first, fast, timely are what brands are looking for.
but also i see a near future place for ugc creators to share the behind the scenes of the creative process and the TTL (time to live) from accepting the order and packaging the results for the client.
eventually, a lot of that creative process can be automated (especially with seeds) or at least brand kit ideas can be built out faster.
i don’t think a ugc creator/influencer will be just “waiting” for jobs now we have these tools, literally any tool can be built.
creative ideas can be put together and time saving elements can be built between brand and creator, the ones who make these time saving tools will also increase their audience indirectly.
after all, speed wins.
