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in the swell of the analog cycle

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well it looks like people are overwhelmed again and are returning back to analog again.

this is not a bad thing, i remember the days of the record store and getting depeche mode see-thru imports for all of my wages on a saturday morning – playing that to death on an average record player.

those are some of my formative years.

well that and listening to mixtapes in my little green mini on a jammed in tapedeck with the middle of the backseat cut out with a big phat jbl speaker kicking it, yep, these are all the stupid things you do as a teenager with car access.

seriously thou, i’m here for it, nothing like a good set of seperates, some good speakers and the mental time out having a collection, cleaning it all and chilling down with incense and a coffee on a sunday morning.

the “cycle” happens a lot i’ve seen in my 50+ years on earth especially with music, tracks and samples you know from the original get recycled and put into a different tempo track to a new audience that feel like they are experiencing it for the first time.

i feel incredibly lucky to have been born a gen-x and capricorn at that to see the peaks and troughs of this in pretty much everything in life – there is a time to be excited and there is a time to power down and keep running on impulse power.

we are about to enter a down cycle, offline, outside, analog more life.

i’m here for that, it’s nostalgia for me, to be transported back to a place that you got comfy with.

with the ai white noise and the “money as we know it” leaving left right and center to be replaced with digital and tokens it’s going to be a bumpy ride for many, retreating into analog and safe and local makes sense.

while i love many things about the organization of digital items there is something to be sent for physically made items that you have emotional attachment too.

the experience, the gathering, the hoarding, the dust and re-emergent recall of the memories and experiences of places and people, i was blessed to have an incredible support network of “friends” in my early years.

if there is one film for me that brings that all together collectively it is the inflection point of the 80’s when our analog worlds started to get digital in “electric dreams” really interesting history in that film, incredible music, bunch of cash put in by richard branson i believe too.

watch it, you’ll get it, it’s cheesy but it makes perfect sense today.

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